State of Social '24
Australia’s brainiest digital marketing event is back to equip you with the skills, tools and smarts you need to stay ahead of the pack.
How it all works...
Welcome to Country
Opening Remarks // Meg Coffey
Keynote // Michael Corcoran
Keynote // Paula Bloodworth
Keynote // James Whatley
Keynote // Tom Goodwin
Keynote // Lia Haberman
Keynote // Dave Jorgenson
The Criticality of Meaningful Connections w/ Joel Pember
Culture or creativity: what comes first? w/ Paula Bloodworth, Ken Leung and Richard Berney
Anatomy of an Idea w/ Nia Pericles and Paul Williams
Why Transparency Matters: Protection and Performance in Social Environments w/ Imran Masood
From Clickbait to Critical Thinking: Media Literacy for a Digital Future w/ Taleesha Elder, Larah Kennedy, Meg Coffey and Carmen Braidwood
Don’t Despair, Small Budgets Can Unlock Big Ideas! w/ Bec Smith
The Alchemy of Experience Design: Turning Customer Insight into Memorable Moments to Build Trusted Brands w/ Emma Hollins
The Blank Phone and Social Media Account Experiment w/ Josh Taylor
What’s Old Is New Again: How To Speak to Gen-Z Through Organic Social Media w/ Georgia Tappy
Self-Care, Burnout and the Busy Mind w/ Julian Pace
Managing the Social Media Outrage Economy w/ Larah Kennedy
Playful is Powerful w/ Richard Berney
From Diversity Angst to Brand Magic: The Messy Business of Inclusion w/ Tess Palmyre
So You Want a Viral Video Strategy? It Starts With... w/ Lily Hoffmann
Social Media Law Workshop w/ Dave Stewart
Universal Fan Engagement: Lessons from Fandom to Power Social Community Cultivation w/ Dr. Georgie Carroll
20% Less Traffic: How AI Answers Will Change Your Search Marketing Strategy w/ Will Bal
Give Us Your Faking Attention: The Rise and Faux of Fake OOH w/ Josh Gurgiel
Unlock the LGBTIQA+ Golden Pot at the End of the Rainbow w/ Ashara Wills
Tales From the World of the Emoji Overlords w/ Jeremy Burge
Teach Me Something and Be Real with Me w/ Scotty McDonald
The Alchemy of Branding w/ Ken Leung