State of Social '25
Australia’s brainiest digital marketing event is back to equip you with the skills, tools and smarts you need to stay ahead of the pack.
How it all works...
Opening Remarks w/ Meg Coffey
Keynote // Tyler O'Day
Keynote // Kate O'Connor
Keynote // Andrew Smith
Riverside Chat // u16 Social Media Ban
Keynote // Jonathan Harley
Keynote // Eugene Healey
From Posts to Purchases: The Impact of Micro Influence
Like a Journo: Make it through the (digital) wilderness being anti-AI, for AI
Connect with Your Customers Like the Best Sports Brands
Maps, Memes & Meteorological Mayhem: Harnessing the Cyclonic Power of Social Media
The Algorithm Whisperer: Humanising Engagement in an AI-Driven World
Tess’s DEI Truthbombs: 30 Minutes of Pure Discomfort
Virality is a One-Night Stand. Consistency is Marriage.
Metaphor Muesli: Breakfast of Brand Champions
Rethinking Audio: How Personalised Audio Can Drive Bigger Impact for Your Brand
Google's AI Mode and the Future of Search
Achievement and Longevity: Winning Without Burning Out
Get Out of Your Glass Towers
What I Wish I’d Known About Journey Marketing
AI and Copyright: “The future is already here, just not evenly distributed”
The Power of Employee Generated Content (and How to Do It Right)
Holding the Line
Why Liveshopping Is the Biggest Missed Opportunity for All Australian Marketers
How to Fix Work: An Interactive Workshop to Refresh Your Life/Work Balance
Reach into the Past to Figure Out the Future: How to Connect with Gen-Z Through Social Media
Welcome to Your Flop Era: How Tragic Views Should Rock Your World
Trending Isn’t Trendy
Making Dry Topics Sexy on Socials