Content Marketing [ON DEMAND]
So many ways to generate content. So many content creation and curation tools. So, how do you formulate a content strategy that will maximise the return on your content marketing investment and minimise your workload?
The Course
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1
Welcome to Content Marketing with Meg Coffey & SMPerth
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How it works...
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Getting Started with Content Marketing
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2
Identify Your Objectives
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Identify Your Objectives
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3
Define Your Content Strategy
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What's Your Plan?
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Define Your Goals
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[FUNNY] It's a Tide Ad
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4
Understand Your Buyers
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Understand Your Buyers
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What is the message you want to send?
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[FUNNY] Old Spice Ad
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5
Identify the Gaps
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Identify the Gaps
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6
Build the Content
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Build the Content
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[FUNNY] Improve Your Personal Life
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Psychology of Sharing
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Create v Curate
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[FUNNY] Hello again ladies.
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The Structure of Content
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Working with User Generated Content
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Branded Content
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Create Your Content Calendar
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7
Organise Distribution
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Organise Distribution
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8
Things to Keep You Going
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Things to Keep You Thinking
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[DOWNLOAD] Content Strategy Audit
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[DOWNLOAD] Content Marketing Checklist
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Presented by
Founder, SMPerth
Meg Coffey
Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.
Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.
Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.
Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.
Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.
Frequently Asked Questions
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How long do I have to watch the course?
You can watch it as many times as you want over a 30 day period.
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Does this course include any downloads?
Check above in the "Things to Keep You Going" for all the extras included.