The Course

  • 1

    Welcome to Content Marketing with Meg Coffey & SMPerth

    • How it works...

  • 2

    The Pillars of Content Marketing

    • The Pillars of Content Marketing

  • 3

    Identify Your Objectives

    • Identify Your Objectives

  • 4

    Understand Your Buyers

    • Understand Your Buyers

  • 5

    Identify the Gaps

    • Identify the Gaps

  • 6

    Build the Content

    • Build the Content

  • 7

    Organise Distribution

    • Organise Distribution

  • 8

    Measure ROI

    • Measure ROI

  • 9

    Content Marketing Best Practice

    • Best Practice

  • 10

    Things to Keep You Going

    • Things to Keep You Thinking

    • [DOWNLOAD] Content Strategy Audit