Content Marketing [ON DEMAND]
So many ways to generate content. So many content creation and curation tools. So, how do you formulate a content strategy that will maximise the return on your content marketing investment and minimise your workload?
The Course
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1
Welcome to Content Marketing with Meg Coffey & SMPerth
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How it works...
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2
The Pillars of Content Marketing
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The Pillars of Content Marketing
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3
Identify Your Objectives
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Identify Your Objectives
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4
Understand Your Buyers
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Understand Your Buyers
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5
Identify the Gaps
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Identify the Gaps
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6
Build the Content
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Build the Content
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7
Organise Distribution
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Organise Distribution
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8
Measure ROI
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Measure ROI
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9
Content Marketing Best Practice
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Best Practice
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10
Things to Keep You Going
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Things to Keep You Thinking
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[DOWNLOAD] Content Strategy Audit
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