The Course

  • 1

    Welcome to Content Marketing with Meg Coffey & SMPerth

    • How it works...

    • Getting Started with Content Marketing

  • 2

    Identify Your Objectives

    • Identify Your Objectives

  • 3

    Define Your Content Strategy

    • What's Your Plan?

    • Define Your Goals

    • [FUNNY] It's a Tide Ad

  • 4

    Understand Your Buyers

    • Understand Your Buyers

    • What is the message you want to send?

    • [FUNNY] Old Spice Ad

  • 5

    Identify the Gaps

    • Identify the Gaps

  • 6

    Build the Content

    • Build the Content

    • [FUNNY] Improve Your Personal Life

    • Psychology of Sharing

    • Create v Curate

    • [FUNNY] Hello again ladies.

    • The Structure of Content

    • Working with User Generated Content

    • Branded Content

    • Create Your Content Calendar

  • 7

    Organise Distribution

    • Organise Distribution

  • 8

    Measure ROI

    • Measure ROI

  • 9

    Content Marketing Best Practice

    • Best Practice

  • 10

    Things to Keep You Going

    • Things to Keep You Thinking

    • [DOWNLOAD] Content Strategy Audit

    • [DOWNLOAD] Content Marketing Checklist

Presented by

Founder, SMPerth

Meg Coffey

Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.