Content Marketing [ON DEMAND]
So many ways to generate content. So many content creation and curation tools. So, how do you formulate a content strategy that will maximise the return on your content marketing investment and minimise your workload?
How it works...
Getting Started with Content Marketing
Identify Your Objectives
What's Your Plan?
Define Your Goals
[FUNNY] It's a Tide Ad
Understand Your Buyers
What is the message you want to send?
[FUNNY] Old Spice Ad
Identify the Gaps
Build the Content
[FUNNY] Improve Your Personal Life
Psychology of Sharing
Create v Curate
[FUNNY] Hello again ladies.
The Structure of Content
Working with User Generated Content
Branded Content
Create Your Content Calendar
Organise Distribution
Things to Keep You Thinking
[DOWNLOAD] Content Strategy Audit
[DOWNLOAD] Content Marketing Checklist
Meg Coffey
You can watch it as many times as you want over a 30 day period.
Check above in the "Things to Keep You Going" for all the extras included.