The Course

  • 1

    Developing a Social Media Strategy [ON DEMAND]

    • Welcome to Developing a Social Media Strategy with Meg Coffey
  • 2

    Getting Started

    • What is the message you want to send?
  • 3

    Content is Your Friend

    • The Structure of Content

    • Create v Curate

    • Things to keep in mind...
  • 4

    Deep Dive the Strategy

    • Define Your Goals

    • Develop Your Strategy

    • Research Your Audience
  • 5

    The Algorithms

    • Cracking Facebook

    • Understanding the Algorithms

    • The Pyschology of Sharing
  • 6

    Making a Plan

    • The Editorial Calendar

    • [VIDEO] Lazy Yak Competition
  • 7

    All About Those KPIs

    • Key Metrics
  • 8

    Best Practices

    • The Social Media Checklist

    • The Ten Commandments
  • 9

    Things to Keep You Going

    • Things to Keep You Thinking

    • Every post we've written on Strategy

    • [DOWNLOAD] Digital Marketing Self Audit

    • [DOWNLOAD] Creating SMART Goals

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Presented by

Founder, SMPerth

Meg Coffey

Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.