Instagram Marketing [ON DEMAND]
There’s no denying the power of Instagram – but there’s much more to it and just posting pretty pictures. Do you know how to make it work for business?
The Course
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1
Welcome to Instagram Marketing with Meg Coffey & SMPerth
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How it works...
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2
Start with the Facts
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First things first...
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Facts & Figures about Instagram
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2021 Instagram Statistics
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[FUNNY] The Instagram Husband
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3
What is Your Instagram Marketing Strategy?
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Why are you on Instagram?
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Optimise your Instagram profile
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4
Your Content Strategy
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What should you post on Instagram?
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Create
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Curate
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5
The Algorithm
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How to Use the Algorithm to Your Advantage
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6
Your Content Plan
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Your Instagram Style guide
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All about Hashtags
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[FUNNY] #hashtag
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Post Frequency and Timing
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7
Instagram Stories
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Brands using Instagram Stories
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Highlights
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Instagram v Snapchat
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8
Video & Live Streaming
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Where do social videos fit in your marketing plan?
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Live Streaming
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9
Analytics // Measuring Your Results
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Insights for Organic Stories
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General Analytics
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10
Advertising
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Advertising
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11
Things to Keep You Going
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Final Thoughts & Best Practice
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Things to Keep You Thinking
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[DOWNLOAD] Instagram Content Audit
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[DOWNLOAD] Instagram Story Strategy Checklist
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Presented by
Founder, SMPerth
Meg Coffey
Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.
Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.
Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.
Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.
Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.