The Course

  • 1

    Welcome to Instagram Marketing with Meg Coffey & SMPerth

    • How it works...

  • 2

    Start with the Facts

    • Facts & Figures about Instagram

    • 2020 Instagram Statistics

  • 3

    What is Your Instagram Marketing Strategy?

    • Why are you on Instagram?

    • Optimise your Instagram profile

  • 4

    Your Content Strategy

    • What should you post on Instagram?

    • Create

    • Curate

  • 5

    Your Content Plan

    • Your Instagram Style guide

    • All about Hashtags

    • Post Frequency and Timing

  • 6

    The Algorithm

    • How to Use the Algorithm to Your Advantage

  • 7

    Instagram Stories

    • Brands using Instagram Stories

    • Highlights

    • Instagram v Snapchat

  • 8

    Video & Live Streaming

    • Where do social videos fit in your marketing plan?

  • 9

    Analytics // Measuring Your Results

    • Insights for Organic Stories

    • General Analytics

  • 10

    Advertising

    • Advertising

  • 11

    Things to Keep You Going

    • Things to Keep You Thinking

    • [DOWNLOAD] Instagram Content Audit