The Course

  • 1

    Welcome to Instagram Marketing with Meg Coffey & SMPerth

    • How it works...

  • 2

    Start with the Facts

    • First things first...

    • Facts & Figures about Instagram

    • 2021 Instagram Statistics

    • [FUNNY] The Instagram Husband

  • 3

    What is Your Instagram Marketing Strategy?

    • Why are you on Instagram?

    • Optimise your Instagram profile

  • 4

    Your Content Strategy

    • What should you post on Instagram?

    • Create

    • Curate

  • 5

    The Algorithm

    • How to Use the Algorithm to Your Advantage

  • 6

    Your Content Plan

    • Your Instagram Style guide

    • All about Hashtags

    • [FUNNY] #hashtag

    • Post Frequency and Timing

  • 7

    Instagram Stories

    • Brands using Instagram Stories

    • Highlights

    • Instagram v Snapchat

  • 8

    Video & Live Streaming

    • Where do social videos fit in your marketing plan?

    • Live Streaming

  • 9

    Analytics // Measuring Your Results

    • Insights for Organic Stories

    • General Analytics

  • 10


    • Advertising

  • 11

    Things to Keep You Going

    • Final Thoughts & Best Practice

    • Things to Keep You Thinking

    • [DOWNLOAD] Instagram Content Audit

    • [DOWNLOAD] Instagram Story Strategy Checklist

Presented by

Founder, SMPerth

Meg Coffey

Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.