The Course

  • 1

    Welcome to Facebook & Instagram Advertising with Meg Coffey

    • How it works...
  • 2

    Develop Your Strategy

    • First things first...

    • Define Your Goals

    • Content Content Content

    • Engagement & The Dreaded Algorithm

    • The Psychology of Sharing

    • [VIDEO] Lazy Yak Competition
  • 3

    Running an Advertising Campaign

    • Campaign Structure

    • Choose Your Objectives // Awareness

    • Choose Your Objectives // Consideration

    • Choose Your Objectives // Conversion

    • Choose Your Audience // Location, Age & Gender

    • Choose Your Audience // Demographics, Interests & Behaviours

    • Choose Your Audience // Connections

    • Choose Your Audience // Custom & Lookalike Audiences

    • [FUNNY] Ron Swanson discovers the internet

    • Choose Your Audience // Placements

    • Choose Your Audience // Budget & Scheduling

    • The Ad Set // Build the Creative
  • 4

    Things to Keep You Going

    • Things to Keep You Thinking

    • [FUNNY] Advertising is a team sport

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Presented by

Founder, SMPerth

Meg Coffey

Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.