How it works...
First things first...
Define Your Goals
Content Content Content
Engagement & The Dreaded Algorithm
The Psychology of Sharing
[VIDEO] Lazy Yak Competition
Campaign Structure
Choose Your Objectives // Awareness
Choose Your Objectives // Consideration
Choose Your Objectives // Conversion
Choose Your Audience // Location, Age & Gender
Choose Your Audience // Demographics, Interests & Behaviours
Choose Your Audience // Connections
Choose Your Audience // Custom & Lookalike Audiences
[FUNNY] Ron Swanson discovers the internet
Choose Your Audience // Placements
Choose Your Audience // Budget & Scheduling
The Ad Set // Build the Creative
Things to Keep You Thinking
[FUNNY] Advertising is a team sport
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