The Course

  • 1

    Welcome to Facebook & Instagram Advertising with Meg Coffey

    • How it works...

  • 2

    Develop Your Strategy

    • Define Your Goals

    • Content Content Content

    • Branded Content

    • Engagement & The Dreaded Algorithm

  • 3

    Running and Advertising Campaign

    • Campaign Structure

    • Understanding Ads Manager

    • Choose Your Objectives

    • Choose Your Audience

    • Build the Creative

  • 4

    Best Practice

    • And then...

  • 5

    Things to Keep You Going

    • Things to Keep You Thinking

Presented by

Founder, SMPerth

Meg Coffey

Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.