The Course

  • 1

    Welcome to LinkedIn Fundamentals

    • Welcome to LinkedIn Fundamentals with Meg Coffey

  • 2

    Getting Started

    • The Benefits of a Good LinkedIn Presence

  • 3

    The Personal Profile

    • What are your goals?

    • Creating and Optimising Your Profile

    • Who to Connect With

    • Developing Your Content Strategy

  • 4

    The Company Page

    • Creating and Optimising Your Company Page

    • Developing Your Content Strategy

  • 5


    • Create a Successful LinkedIn Group

  • 6

    Things to Keep You Going

    • Things to Keep You Thinking

Presented by

Founder, SMPerth

Meg Coffey

Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.