The Course

  • 1

    Welcome to Social Media for Business with Meg Coffey & SMPerth

    • How it works...

    • What we cover today...
  • 2

    GETTING STARTED

    • It's not just a passing fad...

    • [LEARN] The Digital Transformation from Eric Qualman

    • How social media tells your story

    • What is your plan for content?
  • 3

    FACEBOOK

    • Facts & Figures about Facebook

    • Getting Started & Explaining the Algorithm

    • Audit Your Page

    • Facebook Insights

    • Scheduling Your Posts

    • A Quick Look at Facebook Advertising

    • [FUNNY] Beatrice knows how to Facebook
  • 4

    TWITTER

    • Facts & Figures about Twitter

    • [FUNNY] Monty knows how to Twitter

    • Audit Your Profile

    • Twitter Analytics

    • Tips & Tricks
  • 5

    HASHTAGS

    • All About Hashtags

    • [FUNNY] #hashtag
  • 6

    INSTAGRAM

    • [FUNNY] The Instagram Husband

    • Facts & Figures about Instagram

    • The Algorithm

    • Set Your Content Strategy

    • Analytics
  • 7

    VIDEO & LIVE STREAMING

    • Some thoughts on video...

    • YouTube Facts & Figures

    • Getting Started
  • 8

    PINTEREST

    • Facts & Figures about Pinterest

    • Rich Pins
  • 9

    LINKEDIN

    • Facts & Figures about LinkedIn

    • The Fundamentals & Company Page
  • 10

    OTHER PLATFORMS

    • All the others you should know about...
  • 11

    THINGS TO KEEP YOU GOING

    • The Social Media Checklist

    • The Ten Commandments

    • Things to Keep You Thinking

    • [FUNNY] If it was real life...

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Presented by

Founder, SMPerth

Meg Coffey

Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.