The Course

  • 1

    Welcome to Facebook Marketing Essentials with Meg Coffey & SMPerth

    • How it works...

  • 2

    Start with the Facts

    • Facts & Figures about Facebook

    • 2020 Facebook Statistics from SMPerth

  • 3

    The Basics of Facebook

    • [FUNNY] Beatrice knows how to Facebook

    • Things are always changing & explaining the Facebook Algorithm

    • Audit Your Page

  • 4

    Create v Curate

    • What is your content strategy?

  • 5

    Beyond the Basic Post

    • A run through of publishing tools, offers and competitions

  • 6

    Facebook Insights

    • Explaining Facebook Insights

  • 7

    A Quick Look at Advertising

    • Boosting Posts v Ads Manager

  • 8

    Best Practice

    • The Social Media Checklist

    • [FUNNY] What would happen if they took away our phones?

  • 9

    Things to Keep You Going

    • Things to Keep You Thinking

    • Facebook Explains // How the News Feed Works for Publishers

    • [DOWNLOAD] Facebook Audit

Presented by

Founder, SMPerth

Meg Coffey

Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class.